E-commerce Website Solutions for Minnesota-Based SkiPulk
Technical Optimization and User Experience (UX) Enhancements
About the Company
SkiPulk is a Minnesota-based e-commerce company that specializes in gear and sleds for winter camping, skiing, mountaineering, ice fishing, hunting, and more.
The SkiPulk e-commerce site receives thousands of visitors a month and wants to improve the desktop and mobile user interface (UI) and user experience (UX) for its clients.
- Increase functionality and reduce friction for customers
- Enable mobile e-commerce
- Optimize the site for SEO
Project Description
Update, optimize, and support the SkiPulk.com WordPress site. Prepare for expansion into new markets.
O8 and SkiPulk are taking a Growth-Driven Design (GDD) approach to the site. GDD is focused on getting the strategy right and prioritizing the design and optimization of key pages first. Then: test, measure, and continue to enhance the user experience.
