The right words and messaging can catapult your business to the next level
The Power of Messaging:
Source: Karl Gilis, Usability Researcher and Conversion Optimization Expert
Value propositions are powerful drivers of conversions
Below is a tool by MECLABS that illustrates what exactly makes people "convert" or achieve a valuable, money-making business goal (KPI) on a given webpage, ad, or email.
C = 4m + 3v + 2(i-f) – 2a ©
C = Probability of conversion
m = Motivation of the user
v = Clarity of the value proposition (“What’s in it for me?”)
i = Incentive to take action
f = Friction that prevents taking action
a = Anxiety present in taking action
You can't change the motivation of the user visiting your website, ad, or email (i.e. why they want what you're selling or are searching for what you do). So, the single most important thing that you can change is the clarity and impact of your value proposition, yet it tends to be the most difficult thing to get right.
We help you do the right research, then assist in formulating your value proposition(s) across multiple channels.
We are talking to the brain!
We write brain-targeted, user-centric copy that addresses your customer’s deep-seated mindset. This type of copy is most likely to sell.
Your Selling Probability = Pain x Claim x Gain x (Selling To the Reptilian/Old Brain)3
We are not just creating page copy – we are crafting a persuasive argument
- We help you create a top-notch value proposition which is so essential to the effectiveness of your copy – “who are you, what do you do, and why should I contact you / choose you / buy your product versus another option?”
- We prioritize and rewrite content based on psychological principles of persuasion such as authority, social proof, likability, and scarcity/urgency.
- We also cater to tested copywriting principles such as being specific, offering service, and telling the full story.